Alexander Maxia

Alexander Maxia |Photo: Carl Broberg

Founder of Lost in a Cup and Freelance journalist.

Key Facts:

  • Born in London, grew up in Cagliari (Italy)
  • Lives in Uppsala (Sweden) since 2016
  • Started Lost in a Cup as a blog in 2013 and as a startup in 2017

Since a very young age has been writing for student media, started a blog whilst on exchange semester in Sweden (early 2013) and still writes to date.

Studies: Grew up in Italy and went to Liceo Scientifico then took a Bachelor’s degree in History and Sociology at The University of Manchester. During the bachelor he went on Erasmus to Uppsala, city he would then move to for a Master’s degree in Cultural Anthropology.


  • People: As reflected by my studies my main interest is people and comparing their differences and similarities.
  • Communication: A fine art that connects people in dialogues in various languages and in many different ever-changing ways. These skills can have a lot of power in uniting, dividing, cheering, angering, enriching or fooling people and it all depends on: who does it and in what way. The complexity of our communication patterns is what distinguishes humans from animals and understanding the systems behind them, is the key of true social understanding.
  • Coffee: It is more of a passion then an interest, but I love the taste of it, the energy it gives and the rituals associated with its consumption; from the coffee shop, to Swedish Fika in a traditional konditori, the automatic machine or even better: on the patio of an Italian bar.
  • Discovering: I enjoy travelling and discovering new places that could be going to a different continent, walking home taking a different street or venturing into a part of town I’ve never been to before (even in unheard of places such as ‘Chrolotn-cum-hardy’).