Today is ‘Black Friday‘ part of ‘Black Week‘ the day in which all prices of every physical and online store get slashed for the joy of the masses – apparently.
This “tradition” started in the USA and as many things in popular culture it spread to this side of the Atlantic too. In Sweden it arrived fairly late, only the last year or two but now it’s a big thing and countless emails spammed each and every one who had the misfortune of signing up to newsletters from online shops and retailers.
This new phenomenon of Black Friday in Scandinavia is all the most interesting because it encourages people to rush, push and go grab the best deal – something that is not really that common in this part of the world.
Ironically today is the first day of real snow in the Uppsala – Stockholm region with several centimeters which fell over night. I would like to think that it was the old spirit of Janteläget blowing its white dust to cover the country and hinder people from the shopping craze some might have been keen on taking part in.
Those of you who follow carefully Lost in a Cup’s social media might remember from last year that the prices were not slashed and that there was actually a campaign to underline how the whole selling tactic goes against our ethos and way we see the world.
Therefore, even this year Lost in a Cup will have no discounts. But luckily there is lots of snow around here, so feel free to join us in a snow fight instead of doing so in a shopping centre or on our online shop.
Enjoy the snow and don’t get too lost in a cup of black (Friday) coffee. Look beyond!
#EspressøYourself
However if you do this, you might discover that the coffee you are drinking is not really great tasting in its ‘naked form’.
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