Text: Alexander Maxia – Photos: Marcus Sätherström
Last November ‘Italienskkulturinstitutet‘ or the ‘Italian Cultural institute in Stockholm’ celebrated their 60th birthday. On this occasion ‘Lost in a Cup‘ was there with our Pop-up Café to contribute by bringing quality Italian coffee to the party.
The participants to the event included many Italian expats who have made Sweden their home but also many locals that for one reason or another fell in love with Italian culture and took any opportunity to practice their Italian.
We designed the stand so that the coffee machines were facing the public and not the baristas. Our idea was to teach people to make Italian espresso themselves – for each other! After all, our hashtag is #EspressøYourself so what better way to promote the company ethos than by encouraging people to get a hands-on experience in espresso making and interact with others around them?
Luckily Ismaele Rombi, La Tazza d’Oro’s coffee expert, was on hand to supervise the many amateur baristas who were keen on learning how to make good coffee like in an ‘Italian Bar’. Italian espresso nowadays can be enjoyed across the world as long as the ingredients are of good quality and you have the right tools to make it. For the occasion we collaborated with the Italian household brand ‘DeLonghi’ who lent us their grinder and espresso machines that together with our own ‘Adesso Espresso’ capsule machine delivered fantastic espressos to the many enthusiasts.
A few hours and 200 coffees later, the party ended. It was a great evening and the team at the Institute really did a phenomenal job in organising such a popular event. Driving back to Uppsala we reflected on the many interesting conversations we engaged in, the many stories of people who love ‘il Bel Paese’, the feedback and encouragement many gave us. We felt a sense of satisfaction. On a cold and dark winter evening we brought the taste and atmosphere of a ‘bar della piazza‘ to a location so very far from Italy, yet so strongly connected to it.
Thanks to the team at the Italian Cultural Institute, Ismaele Rombi and DeLonghi Nordics for making this PopUp Café such a success. See you next time?