Text: Alexander Maxia – Photos: Marcus Sätherström
Last November ‘Italienskkulturinstitutet‘ or the ‘Italian Cultural institute in Stockholm’ celebrated their 60th birthday. On this occasion ‘Lost in a Cup‘ was there with our Pop-up Café to contribute by bringing quality Italian coffee to the party.
The participants to the event included many Italian expats who have made Sweden their home but also many locals that for one reason or another fell in love with Italian culture and took any opportunity to practice their Italian.
We designed the stand so that the coffee machines were facing the public and not the baristas. Our idea was to teach people to make Italian espresso themselves – for each other! After all, our hashtag is #EspressøYourself so what better way to promote the company ethos than by encouraging people to get a hands-on experience in espresso making and interact with others around them?
Luckily Ismaele Rombi, La Tazza d’Oro’s coffee expert, was on hand to supervise the many amateur baristas who were keen on learning how to make good coffee like in an ‘Italian Bar’. Italian espresso nowadays can be enjoyed across the world as long as the ingredients are of good quality and you have the right tools to make it. For the occasion we collaborated with the Italian household brand ‘DeLonghi’ who lent us their grinder and espresso machines that together with our own ‘Adesso Espresso’ capsule machine delivered fantastic espressos to the many enthusiasts.
A few hours and 200 coffees later, the party ended. It was a great evening and the team at the Institute really did a phenomenal job in organising such a popular event. Driving back to Uppsala we reflected on the many interesting conversations we engaged in, the many stories of people who love ‘il Bel Paese’, the feedback and encouragement many gave us. We felt a sense of satisfaction. On a cold and dark winter evening we brought the taste and atmosphere of a ‘bar della piazza‘ to a location so very far from Italy, yet so strongly connected to it.
Thanks to the team at the Italian Cultural Institute, Ismaele Rombi and DeLonghi Nordics for making this PopUp Café such a success. See you next time?
Ever wondered what’s the secret behind a great tasting Italian coffee? Love the barista made cappuccino but at home the froth never comes out right?
This is your chance to find out what makes a good Italian coffee and gain tips from a professional on how to become your own barista.
Join Lost in a Cup and La Tazza d’oro for an evening where all will be revealed about espresso coffees, latte art, Italian coffee tradition and much more.
You will get the chance to see Italian coffee expert and barista trainer Ismaele Rombi working his magic. He came especially from Italy to showcase great coffee so make the most of his tips! Feel free to ask him for advice and find out what it takes to make great tasting coffee, even at home or in the office.
There will also be the opportunity of tasting La Tazza d’oro coffee which is roasted in Cagliari, following 80 years of Italian espresso tradition. Discover one of the most renowned coffee brands in Sardinia that is now available on the Swedish market.
The event will be hosted in the beautiful Hamnpaviljongen Restaurant in the centre of Uppsala, just by the river.
Entry is Free of charge but you need to fill in the form and let us know how many will attend. If you no longer can make it, please let us know asap! The number of spots at the event is limited.
Today is ‘White Friday‘ on Lost in a Cup. Today we celebrate white, milky, some say ‘weak’ coffees such as the popular ‘Latte’ or to be correct ‘Latte macchiato‘ you can see depicted below.
Mixing milk with coffee in Italy is usually done in the mornings, for breakfast and there is the unwritten rule of ‘no cappuccinos after midday’. Often touristy destinations offer Cappuccinos on the menu of restaurants and pizzerias but be aware it is just for tourists! Most Italians would not have milk in their coffee after breakfast. The only exception is when they ask to stain their espresso with a splash of milk called a ‘macchiato’, which literally means ‘stained’. Macchiatos can be done with hot steamed milk, ‘a caldo‘ or with cold milk, ‘a freddo’.
Spoiler: next week will be “Black [Coffee] Friday”
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