Black Friday- don’t get lost in a cup!!

Today is ‘Black Friday‘ part of ‘Black Week‘ the day in which all prices of every physical and online store get slashed for the joy of the masses – apparently.

This “tradition” started in the USA and as many things in popular culture it spread to this side of the Atlantic too. In Sweden it arrived fairly late, only the last year or two but now it’s a big thing and countless emails spammed each and every one who had the misfortune of signing up to newsletters from online shops and retailers.

This new phenomenon of Black Friday in Scandinavia is all the most interesting because it encourages people to rush, push and go grab the best deal – something that is not really that common in this part of the world.

Ironically today is the first day of real snow in the Uppsala – Stockholm region with several centimeters which fell over night. I would like to think that it was the old spirit of Janteläget blowing its white dust to cover the country and hinder people from the shopping craze some might have been keen on taking part in.

Those of you who follow carefully Lost in a Cup’s social media might remember from last year that the prices were not slashed and that there was actually a campaign to underline how the whole selling tactic goes against our ethos and way we see the world.

 

 

 

Therefore, even this year Lost in a Cup will have no discounts. But luckily there is lots of snow around here, so feel free to join us in a snow fight instead of doing so in a shopping centre or on our online shop.

Enjoy the snow and don’t get too lost in a cup of black (Friday) coffee. Look beyond!

#EspressøYourself

Event: ‘Espresso Yourself’ – Uppsala

Ever wondered what’s the secret behind a great tasting Italian coffee? Love the barista made cappuccino but at home the froth never comes out right?

This is your chance to find out what makes a good Italian coffee and gain tips from a professional on how to become your own barista.

Join Lost in a Cup and La Tazza d’oro for an evening where all will be revealed about espresso coffees, latte art, Italian coffee tradition and much more.

You will get the chance to see Italian coffee expert and barista trainer Ismaele Rombi working his magic. He came especially from Italy to showcase great coffee so make the most of his tips! Feel free to ask him for advice and find out what it takes to make great tasting coffee, even at home or in the office.

 

There will also be the opportunity of tasting La Tazza d’oro coffee which is roasted in Cagliari, following 80 years of Italian espresso tradition. Discover one of the most renowned coffee brands in Sardinia that is now available on the Swedish market.

The event will be hosted in the beautiful Hamnpaviljongen Restaurant in the centre of Uppsala, just by the river.

Entry is Free of charge but you need to fill in the form and let us know how many will attend. If you no longer can make it, please let us know asap! The number of spots at the event is limited.

Click here to be re-directed to the RSVP form

More Info:

Facebook event

Hamnpaviljongen Restaurant website